Hello!

I’ve always been interested in how the world works. According to my mother, my favorite question as a child was “Why?” I’m particularly interested in human behavior – why do we do the things we do? Later, as I started my career as a theatre director, the question became “how can I influence that behavior?” It’s a fascinating puzzle that stuck with me after I left the hustle of freelance artist life for a second career in design.

Because design and marketing share the challenge of figuring out who your target audience is and how to communicate with them, my professional life has always had a great deal of overlap of these roles. As a result, I have a wide range of skills across both marketing and design. I’m particularly passionate about brand strategy and storytelling. I’ve worked across all parts of the brand spectrum, from helping new entities create a new identity to large corporate rebrands to creating compelling creative that tells their unique brand story. I am happiest when I can contribute at a high level, while learning and growing my skillset, for clients who are making a positive impact in the world.