Alere / Optum
OVERVIEW
The company’s primary products were wellness coaching programs that were offered as part of client’s HR benefits packages. Our design and marketing teams worked closely with sales and client service teams to create compelling creative that would drive program sales and consumer engagement once onboard. I worked on a wide variety of digital and print projects to support this effort – in roles ranging from creative direction to lead designer to process and project management.
Client description:
Large healthcare technology companyProject deliverables:
Print collateral, digital graphics (banner ads, social media), marketing emails, website updatesRoles and responsibilities:
Design support, project management, art direction
PROGRAM MATERIALS
One of my major deliverables for our department was the creation of engaging workbooks and materials for the coaching programs. These materials are used by folks as they work with coaches to change their lives. My goal was to create a friendly, human-centered experience that would assist both coach and participant in this difficult process.
