Client: Team Xantusia
I was asked to create a logo and uniform for a female triathlon team. They wanted to draw on the lizard for whom the team is named. Because the lizard and the team’s training camp are in the Southern California desert, I wanted a typeface that had a Western quality that was also playful. The color scheme adds a vibrant quality that echoes the locale and the team members.
I took the branding I created and applied it to a triathlon uniform, working with a custom apparel manufacturer. I wanted something that would stand out at various events and have a fun, feminine quality. I added a floral Hawaiian print to give a nod to the sport’s origins and make the uniforms a bit more “girly.”