We needed to create the graphics for a Exponents Luminents trade show booth system. This system would be used at shows for the company’s regional and national launches and introduce the brand to the industry. Hornall Anderson created a great brand for Dentra that included a series of line art and a strong, vibrant central branding color. I wanted to leverage both of these elements because they were so unique in the industry and gave such a great introduction to the company. The end result created a ton of attention at the shows and generated a huge amount of walk-through traffic and lead generation.