Participant guide redesign

Client: Alere Health

I was tasked with redesigning the guidebook that we send to the folks who sign up for the smoking cessation program. It’s designed to be a companion piece to the online materials and phone calls they have with a coach. The primary goal was to reduce the size of the booklet so that it would lower fulfillment costs. I also wanted to give it a little personality and liven up some of the more clinical material.




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