Client: Alere Health
One of our larger clients was toying with the idea of creating a micro-site to promote a 24-hour nursing hotline product. I was tasked with creating a potential design to show them. The marketing team wanted to leverage a previous campaign that they’d used to promote the hotline, so I incorporated some of the hand-drawn elements of those materials to give it a more personal touch. Unfortunately, this project never moved beyond the concept phase.