Client: OCS HomeCare
As part of the re-branding of OCS, we needed a new logo and branding for the company’s home health and hospice products. Because this company was promoted next to Dentra, I wanted a logo that would compliment their logo and have a similar signature branding color. I chose the green because I felt that it was a bright but not alarming color for the industries we’d be serving. The little symbol in the “o” of HomeCare looks like a house or an up arrow, depending on your perspective, adding a little visual interest. I wanted the overall look and feel to be welcoming, but still modern and sleek like the other logos in the company system.