Client: Alere Wellbeing
A growing segment of our business are health plans who offer our programs to folks as part of their insurance benefits. Since many people don’t necessarily know what their health plan covers, I wanted a fun metaphor to communicate the message. The “free toy surprise” in a box of cereal is a favorite memory for many of us and I thought it would be a more whimsical approach to catch people’s attention. Coming up with the name and designing the box were particularly enjoyable parts of this project.