Field guide to the grocery store

Client: Alere Wellbeing

We wanted a recruitment flyer for our weight loss product that dealt with better grocery shopping habits. We came up with the “field guide” concept after seeing that the type of content we had would lend itself really well to that approach. Plus, it opened up future promotional opportunities like re-usable shopping bags or smaller folded versions. I enjoyed flexing my illustration muscles for this one.

FGtGS_Flyer

 

 

FGtGS_Illustration1

 

FGtGS_Illustration2

 

FGtGS_Illustration3

FGtGS_Illustration4

 

FGtGS_Illustration5

FGtGS_Illustration6

Leave a Reply